Waiting for takeaway

Not even some heavy filter work and adjustments can come close to the colours in real life.

Took 5 minutes on the sand while waiting for a take away dinner. Really doesn’t take too long or much effort to appreciate what is around us.

I appreciated this moment.


Google My Business: Benefits for Small Business Owners

Google’s free tool, Google My Business (GMB), helps small businesses create a free business profile that lets them easily connect with customers across Google Search and Maps.

While technically it is another social platform similar to Facebook, since it is owned by Google, information and posts added to GMB are infinitely more closely related to your search results.

It also provides information and updates for the business owner, including alerts when reviews are left, messages from customers, and notifications about new endorsements.

A recent study found that businesses with a profile on Google My Business saw an average ranking increase of 45%. If you want your business to rank higher in the search results pages then this article will provide some tips to help you get started!

Your GMB profile will show up in search results for potential customers looking for your type of business.

Your GMB listing appears in the right hand space of search results, and typically displays your company name, contact options, your logo, photos, map details, reviews and more.

Share photos, videos, and text updates with followers who are interested in what you have to offer

Similar to other social platforms, you can post a range of content to your GMB profile. This includes photos, videos and text updates to followers who are interested in what you have on offer! You can also use this as an opportunity for customer engagement by asking them questions about themselves which will help build up rapport between both parties – if done correctly it could lead off into future sales opportunities too…just make sure not do things like spamming people’s inboxes because then they’ll be less likely want anything else from either party involved so tread carefully when using these methods.

Followers can provide feedback about their experience with your business and you can respond publicly or privately

A very important component of Google search results has become reviews and testimonials. GMB offers customers an opportunity to leave reviews and have them visible right next to their search results.

Reviews are a great way to build up your credibility and show potential customers that what they are reading about you online has been confirmed by other people. It also provides an opportunity for the business owner to respond publicly on their page in order address customer concerns privately too!

You’ll have access to insights about how people find and interact with your business on Google

With Google being able to track certain patterns from visitors, it is able to provide valuable insights into how people find and interact with your business on Google. With this information, you can make changes that will help attract more customers or improve the customer experience online.

In conclusion, and especially if you are already active and posting on other social platforms, using Google My Business is a no-brainer! At a minimum, just reposting your existing post to this platform is critical. To maximise the gains however, writing content for the specific social platform – while more work – ensures that you are not just posting the same thing over and again.


The 7 Untold Rules of Social Media

There are many versions of these type of lists available, but not many with this type of thoughtfulness.

https://twitter.com/AlexAndBooks_/status/1359931559906844673

 

 

Nyan Cat flying through space
Nyan Cat flying through space
Nyan Cat flying through space

A quick link to a practical definition of what an NFT is. First, some context:

After the invention of photography, artists and collectors had to come to terms with the fact that an artist can produce an unlimited number of identical prints of any photograph. The art world’s practical answer to the question of authenticity, and thus collectibility, in the era of mechanical reproduction was signed editions.

And, how an NFT can play a part:

When viewed in this light, the nature of NFTs becomes quite clear. An NFT is a mechanism by which an artist can publicly attach their cryptographic signature to a digital work of art. In other words, it is a technology that supports in the context of digital arts the same kinds of signed editions that have existed in fine art photography for most of a century.

Full Article

Australian Social Media Calendar - October 2019

Social media is the quickest and easiest way to have some recurring communication with your potential and existing customers. A quick message to help keep you top-of mind.

Australian Social Media Calendar - October 2017

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Australian Social Media Calendar - September 2021

Australian Social Media Calendar - September 2019

Social media is the quickest and easiest way to have some recurring communication with your potential and existing customers. A quick message to help keep you top-of mind.

Australian Social Media Calendar - September 2017

Read more


Australian Social Media Calendar - December 2018

Social media is the quickest and easiest way to have some recurring communication with your potential and existing customers. A quick message to help keep you top-of mind.

Australian Social Media Calendar - December 2017

Read more


Australian Social Media Calendar - November 2019

Social media is the quickest and easiest way to have some recurring communication with your potential and existing customers. A quick message to help keep you top-of mind.

Australian Social Media Calendar - November 2017

Read more


You should be scared to send that email

That moment just before, and just after, you send your bulk email marketing out to a list is scary. That fear can even stop you sending a message at all.

Just before you hit send, you wonder if everything IS right and if you could have done more. Just after, you wonder if everything WAS right and if you could have done more!

Email marketing fear is normal

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Timely reminder about SMS marketing obligations

Text messaging campaigns, or SMS marketing, are a popular promotional tool in all forms of business because you can reach your market quickly and directly. Politics likes this fact too.

Many Australians recently received a message from the Australian Labor Party (ALP) in their successful Medicare campaign. One point of interest on this is that registered political parties are among a handful of groups that can legally send messages without consent as per the Australian Communications and Media Authority (ACMA) Anti-spam Act - always good to remember!

SMS Marketing needs to be done rightRead more


Digital commerce market predicted to reach $8 trillion by 2020

New data from Juniper Research has found that the digital commerce market is set to increase from $4.9 Trillion in 2015, to just over $8 trillion by 2020. In perspective, the GDP of Japan (the world’s 3rd largest economy in terms of nominal GDP) was estimated to be $4.6 trillion in 2014.

eCommerce websites for small business

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A nice little win!

As a member of a Facebook group for 10,000+ business owners in Victoria, I usually spend much more time reading rather than contributing. An opportunity did come up however that let me give back!

sbv-cover-image-summer

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