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July 6, 2016 - Comments Off on Timely reminder about SMS marketing obligations

Timely reminder about SMS marketing obligations

Text messaging campaigns, or SMS marketing, are a popular promotional tool in all forms of business because you can reach your market quickly and directly. Politics likes this fact too.

Many Australians recently received a message from the Australian Labor Party (ALP) in their successful Medicare campaign. One point of interest on this is that registered political parties are among a handful of groups that can legally send messages without consent as per the Australian Communications and Media Authority (ACMA) Anti-spam Act - always good to remember!

SMS Marketing needs to be done right Read more