Social media is the quickest and easiest way to have some recurring communication with your potential and existing customers. A quick message to help keep you top-of mind.

Almost every day of the calendar is reserved to an observance of some kind, or to promote an event. In some cases, it can be in your interest to leverage the effort and be part of the discussion.

Following is a monthly sample of the major events and observances that might be relevant to note, or right for you to piggy-back on for your social media effort.

The importance of social media for business in Australia

Social media is a powerful marketing tool that can be leveraged for any business. The obvious reason to engage in social media as a business is to increase sales, but there are some longer term business benefits to engaging and contributing to your social platforms.

One of the most beneficial aspects of social media for businesses is the ability to listen and engage with their customers. This can help a company identify trends in customer needs, improve products or services based on feedback from customers, and provide support when needed. By listening intently you’ll also be able to see what your competition are doing which will allow you to stay one step ahead!

Trafffic has found that both large companies as well as small SMEs (small & medium sized enterprises) do enjoy an uptick in business thanks to understanding how powerful social platforms are for marketing their business.


of Australian SMB’s use Facebook, which has remained consistent for a number of years now


of Australians check a brand’s social accounts before deciding to buy


of Australians will follow a brand on social in return for receiving discounts


of Australian SMBs have a strategic social media plan


of Australian SMBs engage with customers who rate or review them on social media


of Australian people read online reviews or blogs to find out what other people think about products or services


believe that paid social media will increase their sales in the next year


of women read online reviews of products or services they’re interested in, compared to 63% of men

Content ideas for Australian businesses to post on social media

Apart from significant dates, or dates of observances, there can be many other opportunities to make social media posts that communicate to your audience and customers. Thinking about what content to post on social media can be hard - you can drown in the options. Following are some practical examples of content that will resonate with your audience.

Blog or News Posts from your company website

If your company has a blog or news section with regular posts, half of the work is already done for you! One of the best way to get your website posts viewed, is to share it on your own social media platforms.


The content should be original (which is important for search engine optimisation SEO), and you know it's relevant to your business because it came from your website.

Posts about your company's people and culture

A culture post is something that highlights what your business is all about. How you do what you do, what makes you different or something about the skills of your staff.


These types of posts work to help humanise your business and are key to differentiate your business in a way that is difficult to replicate.

Other places to check out other relevant calendar dates