Text messaging campaigns, or SMS marketing, are a popular promotional tool in all forms of business because you can reach your market quickly and directly. Politics likes this fact too.
Many Australians recently received a message from the Australian Labor Party (ALP) in their successful Medicare campaign. One point of interest on this is that registered political parties are among a handful of groups that can legally send messages without consent as per the Australian Communications and Media Authority (ACMA) Anti-spam Act - always good to remember!
New data from Juniper Research has found that the digital commerce market is set to increase from $4.9 Trillion in 2015, to just over $8 trillion by 2020. In perspective, the GDP of Japan (the world’s 3rd largest economy in terms of nominal GDP) was estimated to be $4.6 trillion in 2014.