Social media is the quickest and easiest way to have some recurring communication with your potential and existing customers. A quick message to help keep you top-of mind.

Almost every day of the calendar is reserved to an observance of some kind, or to promote an event. In some cases, it can be in your interest to leverage the effort and be part of the discussion.

Following are just a sample of the major events and observances that might be relevant to note, or right for you to piggy-back on for your social media effort.

Date	Event	More information...	Region/State
1 January 2020	New Years Day		International
17 Jan - 16 Feb 2020	Fringe World Festival 2020	fringeworld.com.au	WA
19 Jan - 9 Feb 2020	Midsumma Festival	midsumma.org.au	Victoria
20 Jan - 2 Feb 2020	Australian Open	ausopen.com	Victoria
20 January 2020	Cheese Lovers Day	#internationalcheeseday	International
25 January 2020	Chinese New Year - Year of the Rat	chinesenewyear.com.au	International
25-27 January 2020	Festival of Sails	festivalofsails.com.au	Victoria
26 January 2020	Australia Day	australiaday.org.au	National
1-31 January 2020	Veganuary Month	veganuary.com	International

Other places to check out other relevant calendar dates:

• australia.gov.au
• environment.gov.au
• timeanddate.com