Social media is the quickest and easiest way to have some recurring communication with your potential and existing customers.

A quick message and opportunity to help keep you top-of mind.

Almost every day of the calendar is reserved to an observance of some kind, or to promote an event. In some cases, it can be in your interest to leverage the effort and be part of the discussion.

Following are just a sample of the major events and observances that might be relevant to note, or right for you to piggy-back on for your social media effort.

DateEventMore information...Region/State
1 - 30 September 2021Liptember 2021liptember.com.auNational
1 - 30 September 2021Spring Racing Carnivalspringracingcarnival.com.auNSW & VIC
5 September 2021Fathers DayNational
9 September 2021R U Ok Dayruok.org.auNational
11 September 2021Hot Cross Bun DayNational
17 September 2021Australian Citizenship DayNational
17 September - 17 October 2021Oktoberfestktoberfest.deInternational & Domestic
19 September 2021MS Walk, Run & Walkmswalk.org.auTAS
19 September 2021Blackmores Sydney Running Festivalsydneyrunningfestival.com.auNSW
24 September 2021AFL Grand Final HolidayVIC
25 September 2021AFL Grand Finalafl.com.auNational
27 September 2021Queens Birthday HolidayWA
30 September - 17 October 2021Melbourne Fringe Festivalmelbournefringe.com.auVIC

The importance of social media for business in Australia


Social media is a powerful marketing tool that can be leveraged for any business. The obvious reason to engage in social media as a business is to increase sales, but there are some longer term business benefits to engaging and contributing to your social platforms.

One of the most beneficial aspects of social media for businesses is the ability to listen and engage with their customers. This can help a company identify trends in customer needs, improve products or services based on feedback from customers, and provide support when needed. By listening intently you’ll also be able to see what your competition are doing which will allow you to stay one step ahead!

Trafffic has found that both large companies as well as small SMEs (small & medium sized enterprises) do enjoy an uptick in business thanks to understanding how powerful social platforms are for marketing their business.

90%

of Australian SMB’s use Facebook, which has remained consistent for a number of years now

33%

of Australians check a brand’s social accounts before deciding to buy

62%

of Australians will follow a brand on social in return for receiving discounts

36%

of Australian SMBs have a strategic social media plan

62%

of Australian SMBs engage with customers who rate or review them on social media

68%

of Australian people read online reviews or blogs to find out what other people think about products or services

63%

believe that paid social media will increase their sales in the next year

73%

of women read online reviews of products or services they’re interested in, compared to 63% of men

Social Media Tips for businesses


Spend some time engaging with your community. It might take you 5 or 10 extra minutes, but make sure you reply to each comment as soon as is practical. Then to stay in their feed, go back and like each comment from the previous day.

Take advantage of extra features or interactive stickers in posts as a way to engage with your community. Ask questions or make polls and then thank the people that answer them when they have finished.

Creating an impact on a few social media platforms is enough – you do not need to be active on every platform. Plan your social media presence to align with those of your target audience.

Mistakes can happen, especially in the fast-paced world of social media. In a case where an error is noticed in a post, accept and apologise for it – own it. Your community will relate to your mistakes and your efforts to improve.

Using the same message on each channel is not the best use of your social effort. You should consider the unique features of each platform and how best to engage audiences.

Hashtags help you engage with your community. The temptation is to load a post with as many as possible BUT, using too many hashtags can annoy people and can scale back your engagement rate. Aim for 2-5 targeted, high-quality and high-volume hashtags per post.

Content ideas for Australian businesses to post on social media


Apart from significant dates, or dates of observances, there can be many other opportunities to make social media posts that communicate to your audience and customers. Thinking about what content to post on social media can be hard - you can drown in the options. Following are some practical examples of content that will resonate with your audience.

Blog or News Posts from your company website

If your company has a blog or news section with regular posts, half of the work is already done for you! One of the best way to get your website posts viewed, is to share it on your own social media platforms.

 

The content should be original (which is important for search engine optimisation SEO), and you know it's relevant to your business because it came from your website.

Posts about your company's people and culture

A culture post is something that highlights what your business is all about. How you do what you do, what makes you different or something about the skills of your staff.

 

These types of posts work to help humanise your business and are key to differentiate your business in a way that is difficult to replicate.

…I came across your Australian Social Media Calendar from a google search. Have just started my company’s facebook account and has been such a great help in planning out my social media strategy & posts for the month…

– Miranda M, Marketing Manager

Other places to check out other relevant calendar dates