This is something that we tell all our clients, so it’s nice to hear others banging the same drum.

“In an attempt to keep costs down, many smaller business operators often scrimp on important assets. And a professional logo or “corporate ID” is a regular casualty of such frugality.

Unfortunately though, it’s also something of a false economy.  Because your savings on scrimping on a professional logo are nothing compared to the business you are losing due to a poor professional image.”

Read the full article here from Smart Company.