Trafffic

P&J Constructions

Admin — Tue, 01 Apr 2008 02:54:11 +0000

Client: P&J Constructions
Project Type: Branding, Print, Web Development, Marketing
Project Particulars: Brand Development, Business Collateral, A4 Brochures, Website Hosting, Website Development

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Brand usage guide - what and why

Admin — Tue, 25 Mar 2008 07:26:36 +0000

They can be called many different things, but a usage guide or style guide can be an investment into the future of your brand that will inevitably be deployed over a number of media. With typically a number of suppliers used for your design, print and electronic collateral, consistency of your brand is critical. It can easily be a point of failure if left unchecked, but with a usage guide in place, many of the factors can be controlled.

A brand usage guide is a document prepared to outline the:

correct usage of a logo and brand
exact colour breakdowns used in the logo and brand
typeface and font details
and sample collateral.

Just as useful is to visually define the incorrect uses so that these are clearly understood. To supplement the document, various versions of the logo can be stored along side the usage guide on your own website to ensure that no supplier uses an incorrect version.

With this set-up, any supplier can be provided a link that will answer many of the initial questions they might have, and provide them with a single place to retrieve what they need when they need it.

Trafffic can help you with setting up a guide to suit your requirements and consolidate your various brand elements into the comprehensive set that will facilitate a consistent message and a efficient communications resource.

GGT-AV Email Newsletter

Admin — Sat, 01 Mar 2008 04:23:00 +0000

Client: Gippsland Group Traning - Apprenticeships Victoria (for Education Image)
Project Type: Marketing
Project Particulars: Email Template Development, Email Campaign Distribution & Management

Kinetic Technology International

Admin — Fri, 29 Feb 2008 04:06:21 +0000

Client: Kinetic Technology International
Project Type: Branding
Project Particulars: Upright Tradeshow Banner

Water Wise Quiz

Admin — Sat, 24 Nov 2007 08:50:01 +0000

Client: Western Water (for Education Image)
Project Type: Marketing
Project Particulars: Flash Development to build a CD based multiple choice quiz

Cuisine Boards

Admin — Thu, 01 Nov 2007 08:25:28 +0000

Client: Cuisine Boards
Project Type: Branding, Print, Web Development, Marketing
Project Particulars: Brand Design, Business Collateral, DL Brochure, Website Hosting, Website Design, Website Development

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Market Square Shopping Centre

Admin — Mon, 29 Oct 2007 03:53:01 +0000

Client: Market Square Shopping Centre
Project Type: Web Development
Project Particulars: Website Hosting, Website Development

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The Grand International

Admin — Sun, 10 Jun 2007 07:34:37 +0000

Client: The Grand International (for Dante Design)
Project Type: Web Development
Project Particulars: Website Hosting, Website Design, Website Development

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Early Fire Safe Interactive CD

Admin — Sat, 24 Mar 2007 08:39:13 +0000

Client: CFA/MFB (for Education Image)
Project Type: Marketing
Project Particulars: Interactive CD ROM, Screen Saver

POP vs IMAP email

Admin — Mon, 01 Jan 2007 01:12:42 +0000

There are 2 main types of email out there: POP and IMAP

POP stands for Post Office Protocol, and IMAP for Internet Message Access Protocol. I won’t even bother in getting into the technicalities of these, but as you might have imagined, there are advantages and disadvantages to both. Following is a very quick look at both.

POP advantages

messages are downloaded and ultimately live on your desktop or laptop computer
messages load very quickly once they’re downloaded
messages are stored on your hard drive so they’re not subject to server storage limits and quotas
widely supported by ISPs and email providers
all email programs support it
you can view downloaded email while you are offline or don’t have a connection to the internet

POP disadvantages

messages are stored on your hard drive so they’re not accessible from other computers
sent mail and drafts are not accessible from other computers either
messages are eventually removed from the server
messages are stored in files that are not compatible between different programs
it’s usually difficult to migrate from one program to another, sometimes impossible
it’s cumbersome to copy your email to another computer (office, home, school, laptop, etc.)
users normally don’t have backups of their email unless you actively make a back-up

IMAP advantages

messages are stored on the server are accessible from any computer and webmail anywhere in the world
IMAP mail folders remain synchronized with IMP (webmail)
sent messages and drafts are also stored on the server
server-side SPAM filtering is easily implemented with IMAP
IMAP mail is backed up nightly on the server and can be restored
ease of migration from a program to a program and from a computer to another computer/location
ease of setting up additional computers to check your email, no need to copy anything fro one computer to another

IMAP disadvantages

messages load slower, in particular the first time they’re read
if you don’t have a connection to the internet, you can not check your email
sensitive to size and requires periodic archival of email messages
subject to storage quotas
very few ISPs and email providers offer IMAP as it is considered a high end option and it’s complex for them to support
not all email programs support it properly

Trafffic is happy to discuss the advantages and disadvantages for your particular situation. For any more information, please Contact Us to arrange a meeting.

Information in this article was taken from here.