Trafffic » Print

P&J Constructions

Admin — Tue, 01 Apr 2008 02:54:11 +0000

Client: P&J Constructions
Project Type: Branding, Print, Web Development, Marketing
Project Particulars: Brand Development, Business Collateral, A4 Brochures, Website Hosting, Website Development

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Brand usage guide – what and why

Admin — Tue, 25 Mar 2008 07:26:36 +0000

They can be called many different things, but a usage guide or style guide can be an investment into the future of your brand that will inevitably be deployed over a number of media. With typically a number of suppliers used for your design, print and electronic collateral, consistency of your brand is critical. It can easily be a point of failure if left unchecked, but with a usage guide in place, many of the factors can be controlled.

A brand usage guide is a document prepared to outline the:

correct usage of a logo and brand
exact colour breakdowns used in the logo and brand
typeface and font details
and sample collateral.

Just as useful is to visually define the incorrect uses so that these are clearly understood. To supplement the document, various versions of the logo can be stored along side the usage guide on your own website to ensure that no supplier uses an incorrect version.

With this set-up, any supplier can be provided a link that will answer many of the initial questions they might have, and provide them with a single place to retrieve what they need when they need it.

Trafffic can help you with setting up a guide to suit your requirements and consolidate your various brand elements into the comprehensive set that will facilitate a consistent message and a efficient communications resource.

Cuisine Boards

Admin — Thu, 01 Nov 2007 08:25:28 +0000

Client: Cuisine Boards
Project Type: Branding, Print, Web Development, Marketing
Project Particulars: Brand Design, Business Collateral, DL Brochure, Website Hosting, Website Design, Website Development

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Did we mention we can print on anything?

Admin — Fri, 19 May 2006 08:44:11 +0000

Anything as long as it doesn’t move and is under 40mm thick! That leaves a lot of options available to you.

Carpet, glass, tiles (pictured), metal, clothing, pavers, plastic, stones are examples of what has been achieved already. Surely you can add to this. Inkjet print technology has come along way, and this flexible technique of branding is opening up even more opportunities.

It makes for a versatile, affordable, timely and efficient medium. One-off or short run items are perfect, print size is literally measured in square metres if you project requires it.

Trafffic can help recommend a solution that will meet your needs, and guarantees that it will turn heads. Contact us for more information on how we can help.

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