September 22, 2016 - Comments Off on You should be scared to send that email

You should be scared to send that email

That moment just before, and just after, you send your bulk email marketing out to a list is scary. That fear can even stop you sending a message at all.

Just before you hit send, you wonder if everything IS right and if you could have done more. Just after, you wonder if everything WAS right and if you could have done more!

Email marketing fear is normal

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July 6, 2016 - Comments Off on Timely reminder about SMS marketing obligations

Timely reminder about SMS marketing obligations

Text messaging campaigns, or SMS marketing, are a popular promotional tool in all forms of business because you can reach your market quickly and directly. Politics likes this fact too.

Many Australians recently received a message from the Australian Labor Party (ALP) in their successful Medicare campaign. One point of interest on this is that registered political parties are among a handful of groups that can legally send messages without consent as per the Australian Communications and Media Authority (ACMA) Anti-spam Act - always good to remember!

SMS Marketing needs to be done right Read more