“In an attempt to keep costs down, many smaller business operators often scrimp on important assets. And a professional logo or “corporate ID” is a regular casualty of such frugality.

Unfortunately though, it’s also something of a false economy.  Because your savings on scrimping on a professional logo are nothing compared to the business you are losing due to a poor professional image.”

Read the full article here from Smart Company.

In Australia, Bing appears to be the search engine equivalent of a younger cousin to Google. Web users are strongly in favour of the latter, to the point where it could be argued that businesses needn’t waste their time trying to get their sites listed in the newer, smaller search engine.

Read the full article at nett.com.au

Flash based looping screensaver with installer. Made to promote fire safety to primary school students, distributed through out schools across Victoria

Website Development

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Magazine

Inaugural Riskinfo Magazine – 52 page saddle-stitched

Concept & design, layout of magazine, print and direct mail to a national database.

The plan here was to design a timeless logo to match the elegance of the jewellery being made. The brief was expanded on to achieve a logo that could also translate to a very small size, and be used as the jewellers mark. The new logo was then added to proposed jewellery boxes and a promotional postcard campaign.

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Logo Design

Logo Design & Collateral